Event graphics
Event poster design: what to include and what to leave off
What every event poster needs, the order to put it in, what to cut, and how to adapt one design for print, social and screens.
Check your event posterInsights
Useful starting points for a clearer creative brief.
Practical guides for deciding what the work needs to do, how it might be produced and which inputs will make the first conversation useful.
Guides
Read before the first meeting.
Pitch deck structure
How many slides should a pitch deck have?
How many slides a presented deck and a send-ahead deck need, which slides are core, what to cut and what belongs in the appendix.
Check your pitch deck lengthBranding explained
Logo or brand identity: what are you actually buying?
A logo is one mark; an identity is the system around it. What each includes, when a logo alone is enough and what an identity handover contains.
Compare a logo and a brand identityChoosing a design partner
Freelancer, agency or studio: who should design your brand?
An honest comparison of freelance designers, small studios and agencies for brand work, with the questions to ask whichever you choose.
Compare your design partner optionsHandover checklist
The files you should get when a design project ends.
Source files, exports, logo versions, colour values, fonts, ownership and the checklist to send before you sign off a design project.
Read the design files checklistFormat decision guide
Motion graphics vs animation vs video: what do you actually need?
Compare motion graphics, broader animation, live action and hybrid production from the communication problem, available assets and destination channels.
Compare the production approachesDesign brief checklist
What to Send a Designer Before the First Meeting.
A practical checklist for gathering objectives, audiences, deliverables, formats, existing assets, constraints, decision-makers and feedback.
Read the design brief checklist