Insights

Useful starting points for a clearer creative brief.

Practical guides for deciding what the work needs to do, how it might be produced and which inputs will make the first conversation useful.

Guides

Read before the first meeting.

Handover checklist

The files you should get when a design project ends.

Source files, exports, logo versions, colour values, fonts, ownership and the checklist to send before you sign off a design project.

Read the design files checklist

Format decision guide

Motion graphics vs animation vs video: what do you actually need?

Compare motion graphics, broader animation, live action and hybrid production from the communication problem, available assets and destination channels.

Compare the production approaches

Design brief checklist

What to Send a Designer Before the First Meeting.

A practical checklist for gathering objectives, audiences, deliverables, formats, existing assets, constraints, decision-makers and feedback.

Read the design brief checklist